events 5VIE Design Week 2024 "Unlimited Design Orchestra" territory

AGENDA

15.04.2024 - 21.04.2024

Parco 1923

presents: Parco 1923

You are here: Palazzo Litta

Art+Design

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Palazzo Litta

Corso Magenta, 24

Parco 1923

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Parco 1923

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PARCO1923 is the scent of an ancient history, made up of millennial woods, magical and unique plants. After a long research conducted by botanical experts on the perfect olfactory combination between the shrubs that grow in the National Park of Abruzzo, Lazio and Molise, it is born a special essence, that has its roots in the history of centuries-old places. The year that gives the fragrance its name is the date of birth of one of the oldest parks in Europe.

The inimitability of the perfume is given by the unique olfactory pyramid that contains a mix of plants, which grow the most within the Protected Area. The heart of the perfume is composed of the mysterious Maggiociondolo, lethal for humans and beneficial for animals, from the essence of Juniper Berries sweetened by the inebriating Caprifoglio that blends with the intensity of the Ginestra Odorosa. And again the beneficial effects of Angelica Selvatica, enhanced by the very rare Giaggiolo and the therapeutical effects of Musk. The bottom could only be Beech, a representative tree of the park and its tradition, that populates 60% of the territory's woods.

The packaging of PARCO1923 recalls the link with a unique and ancient territory, through the green and gold of the bear. Finally, the distinctive signature that supports the cap of the bottle is a gentle stone ring, a decorative element of the Abruzzese culture: an irresistible touch of class and freshness.

The choice of the plants that compose PARCO1923 was made in collaboration with the National Park of Abruzzo, Lazio and Molise.

All products can be purchased at the flagship stores at Pescasseroli, Milan and L’Aquila, on the official website www.parco1923.com and at selected retailers, indicated on the site's store locator.