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5 VIE Art + Design is a non-profit cultural association which aims at drawing attention to Milan Old Town. The Association coordinates different stakeholders along with trade associations, schools, associations and foundations that work in the social sector, private and public events, the Diocese, residents, among others. It interacts with the Municipality of Milan and it counts with Fondazione Cariplo as a special partner.
THE PROJECT
5VIE Art + Design is a cultural and territorial marketing project. It involves dedicated resources with the purpose of drawing attention to Milan Old Town, by establishing new types of public and private partnerships for a strategic implementation of territorial and urban policies.
The aim of 5VIE is:
To promote the area with a strong brand identity;
To find new communication and sustainable development strategies, which stimulate active participation of the community and of local professionals;
To implement a network of skilled actors and to create new opportunities, with the respect of the several stakeholders.
A real, cutting-edge collaboration among the different resources of the district, in social, trade and touristic sectors. The traditional features of this Milan neighborhood are combined with innovative experimentation.
OUR HISTORY
5VIE has been launched during the week of Salone del Mobile 2014 with a successful participation of the public and of national and international press. It became a new cultural and art district characterized by design and innovation, and it fosters cultural wealth, heritage and high quality handcraft of the Milan area.
In this occasion, the 5VIE district co-produced and hosted the Dutch designer Marteen Baas installation “BAAS IS IN TOWN”, winning the “Best Impact Award” prize.
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ERNESTA DEL COGLIANO
Product and Image
Ernesta obtained a master's degree in Fashion at the European Institute of Design. She has been working as a designer for more than 20 years for some of the most prestigious Italian fashion brands: Genny, Gianfranco Ferrè, Krizia, Fusco and Roberta di Camerino. She worked as a project manager at the Domus Academy. She is the product and new business manager for 5VIE ART + DESIGN, developing the global output of our district.
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EMANUELE TESSAROLO
Communication Strategies
Emanuele has a degree in Philosophy and Economics & Trade. He studied and worked in the UK and in the US. He is an entrepreneur in the sector of communication and entertainment. He is a founding member of 5VIE ART + DESIGN where he focuses on the development of social networking and global image building.
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