Starbucks Reserve Roastery

 Dermophonic, an experimental project by Matteo Cibic, inspires to take an emotional journey interweaving art and the taste of coffee at the Starbucks Reserve Roastery during the Milano Design Week.

An ingenious sound artist, inside a soundproofed cocoon custom-embroidered by the artist, creates small sound portraits as customers savor the roundness of the blend exclusive to the Milano Roastery. A web of memories and family recollections are stirred by the aroma of freshly-brewed coffee which wraps the customer, while the musician brings to life a personalized soundscape through the Dermophonic 3.0, an instrument specially designed by Cibic.
For the occasion, the designer has created a limited-edition collection of Domsai and hand-decorated ceramic plates, inspired by the state of euphoria experienced during his first tasting of the exclusive Roastery blend. Plants with lysergic fruits and cheerful elements from his dreamlike repertoire merge into colorful, metaphysical landscapes.

Starbucks Reserve is pleased to continue to support the work of Matteo Cibic, a designer and artist who has accompanied the brand since its early beginnings in Milan five and a half years ago. A constant presence at Palazzo Broggi in Piazza Cordusio with its supernatural anthropomorphic characters Ulysses and the Siren, this collaboration between Cibic and Starbucks Reserve celebrates master roasters’ art in blending and roasting coffee, with Milano Roastery Microblend that the artist will "dress up" with a limited-edition packaging during Milano Design Week.

The project is part of Starbucks' broader commitment to celebrating and enhancing human creativity. Through coffee as a catalyst for creativity, Starbucks hopes to inspire originality, change and bring meaningful experiences to life for its employees, customers and the entire community.

The installation can be visited from April 15 to 21 from 7.30 a.m. to 10 pm.
Performances from April 15 to 21 from 11 a.m. to noon.