Assopiuma

Assopiuma is proposing a journey through the different dimensions of the experience around natural feathers with an installation-itinerary designed by art director Ilaria Marelli in the three rooms of the prestigious Gallery “THE POOL” in via Santa Maria Fulcorina 20, within the 5VIE circuit. A poetic narrative made of comfort, lightness, purity, which begins with the selection and processing of feathers and ends with the finished product: down duvets, paddings for furniture and garments, which are a certified excellence within the Italian manufacturing industry.

The first room - dedicated to reception/information – is an ethereal and abstract visualization of the controlled flight of feathers, which is part of the selection process of the raw material. During the actual production process, the quality of the feather and down is assessed and selected by the machinery precisely based on the type of ascending flight: the lightest and most precious materials fly highest and are separated - in a sort of distillation process, from chamber to chamber – based on the quality and weights of the product. The second room - an immersive experience - includes a path of “flying” duvets that create a sort of soft and sinuous maze where you can pleasantly lose yourself and relax on comfortable chaise longues made of feathers. Light on the skin and incredibly transpiring, the natural down caresses the senses and transforms the moment of rest into a “weightless” comfort experience. The third room - for contemplation - shows large feather canvasses in dialogue with down windbreaker jackets.  A suggestive contrast between hot and cold, lightness and protection: a dance that reveals the beauty and harmony of these two opposites that attract each other. On this journey through Assopiuma’s universe, we can let ourselves be seduced by the poetry of the materials, the lightness of flight, and the feeling of wellbeing that only feathers can offer. A unique experience of softness and comfort.