S.C. Artroom

An installation by S.C. Artroom for Biffi Boutiques

The totem is typically a symbol in which the different tribes are identified. A symbol of belonging and at the same time a way to declare the diversity between man and animal, subtending religious meaning and conveying a spiritual, mystical energy.

The dress, the garment, can summarize in itself some of these characteristics, become an emblem of belonging to a particular group, or even just the externalization of the essence and personality of each one. People, covered by clothes, are like incarnations of self-propelled totems, vertical presences made unique by the colors and designs worn. All of us are totems, firmly anchored to our earth and invisibly connected to the universe. In this sense, each person embodies and lives his or her own spirituality, a certain religiosity, without being aware of it.

The showcase of Biffi Boutiques is the perfect setting, in the sacred and pure universe of the fashion world, for the installation of contemporary totems expression of a cosmic symbolism.