PARCO1923, a perfume brand inspired by the centuries-old plants and rare flowers native to the Abruzzo, Lazio and Molise National Park, has opened its first flagship store in the heart of Milan at 17 Via Cesare Correnti.
In an atmospheric space full of references to nature-whose completely wooden interiors were recovered from an early 20th-century Abruzzo pharmacy-the full range of the brand's products born from the refined fragrances, Parco1923, Scarpetta di Venere and Riserva Regia.
In addition, inside the store it is possible to cleanse your hands in the precious stone fountain to test the benefits of some of the brand's best sellers such as the exfoliating cleanser, which gently purifies and regenerates the skin thanks to the micro-granules of Pietra Gentile, and the sanitizer, born from an alcohol-based recipe that does not dry out the skin.
