MariaVi is an artisanal workshop, born in Milan in 2019, where exclusive and precious decorative accessories for the table and home are created. All products, hand-designed in Italy, are handcrafted with attention to detail, passion and the highest quality materials such as eco-friendly eucalyptus fibre. The first source of inspiration for MariaVi's creations is the world of nature with its colours and shapes. Flowers, plants and animals decorate the furnishing accessories through harmonious and sophisticated ornamental motifs.
Maria Vittoria Albertini is the beating heart of the MariaVi project. She was born and raised in Milan, but has an innate curiosity for everything related to the world of nature, a constant source of inspiration for her work; she has always been passionate about discovering the herbal properties of plants, the scents of flowers, the shades of colour of leaves that change with the seasons, and the lesser-known species of the natural world. She photographs, studies, draws, erases, paints and puts together; she observes the colours of nature and reproduces them in her drawings and in the backgrounds of her compositions so that they tie in with the elements reproduced in them. A degree in iconography led her to delve into all aspects of the subjects she draws, history, symbolism, meaning.
As a child, she dreamt of a farm with lots of animals, a vegetable garden, a greenhouse full of special plants and an enchanted forest. As she grew up, this world remained in her imagination and made its way into her drawings and creations. The home, in particular the table, a place for family conviviality, dinners with friends and formal lunches, is the ideal place in which to place MariaVi's creations, so that, in the same way that a flower adorns a meadow, they can decorate a domestic or refined environment with refined discretion, making it unique.
Maria Vittoria Albertini and Carolina Turner, are dedicated to the meticulous creation of floral paper sculptures for MariaVi. All flowers are entirely handmade from Italian crepe paper. Each flower is unique and comes from the careful study of natural patterns and seasonal colours. The floral creations are sold in the Milan flagship store and can also be made to order for private individuals or for installations.
MariaVi opened its first flagship store in April 2022, located in an old building in the historic centre of Milan, not far from Corso Magenta. Previously the premises was a historic tobacco shop whose characteristic signage was retained. The renovation and conservative restoration of some of the spaces was supervised by designer Emanuele Magenta.
The space is about 150 square metres, spread over two levels. The upper floor is dedicated to the display and sale of the iconic pieces and seasonal collections, while the lower floor is used as an artistic workshop where Maria Vittoria designs and brings her creations to life.
As with all of the brand's references, the store reflects the founder's passion for nature through the dominance of the colour green, a shade selected by Maria Vittoria after careful research, the seasonal floral and animal patterns, and the wooden details that harmoniously blend with the colours of the products, while the terracotta floor, the reclaimed exposed beams and the vintage furniture create a warm and refined atmosphere. This space was created as a welcoming place that is also capable of hosting, supporting and discovering new stimulating realities. The boutique is a visible and tangible synthesis of the brand philosophy.
