Hungarian Fashion & Design Agency

TheBudapest Select – A VVoven View exhibition, organized by the Hungarian Fashion & Design Agency, showcases Hungarian creativity in multiple dimensions. HFDA has repeatedly introduced the international audience to the works of Hungary’s finest designers, as well as industrial and visual artists. This year’s presentation features products that sensitively respond to contemporary challenges, offering both thought-provoking and innovative solutions.

The exhibition is structured around three core elements: traditional craftsmanship and material use, the application of digital technologies, and their fusion. A key visual element is the installation of floating white paper sheets, symbolizing the infinite possibilities of creation. These blank pages are filled with content through the dialogue between designers and AI. Here, artificial intelligence is not just a tool but a creative partner—yet, as highlighted by the threads running through the exhibition, the final decision and ultimate form always remain the result of human creativity.

The term "vvoven" refers not only to traditional craftsmanship but also to the interweaving of different perspectives, technologies, and cultural influences. The works of 24 Hungarian designers come together to create an exciting new fabric, emphasizing their unique approach—one that is both experimental and deeply respectful of tradition. By exploring the relationship between tradition and innovation in the age of artificial intelligence, Budapest Select not only fosters dialogue but also offers a glimpse into the present of Central European object culture and the future of human creativity.