Art+Design
5vie event
physical event
Japan is attracting attention from abroad as a 'place to
visit'. As a welcoming country, we have to express the
identity of Japan today. We have expanded the possibilities
for how to spend the night in our gardens. In this context, we
strongly felt the need to convey the 'charm of the Japanese
night' to the rest of the world.
While Japanese expressions in architecture and other spatial
designs are evolving and becoming more sophisticated day
by day, the only Japanese-style outdoor lighting available
was traditional andon (lanterns) or fixtures based on them.
“yomosugara” redefines the concept of Japanese lighting
without being bound by the image of traditional Japanese
lighting, with a view to its use in modern Japanese spaces in
the modern age.
“yomosugara” was created by focusing on the original
Japanese landscape and the Japanese way of thinking
about nature. Our idea of Japanese-style lighting is the light
that exists together with nature, which the Japanese have
long been familiar with, such as the twilight at dusk and the
moonlight reflected on the river at night. Unlike decorative,
assertive lighting from overseas, the design of these lights,
which are in harmony with nature, creates a soft, Japanese
mood as a soothing night light.
The roots of ‘yomosugara’
The brand name ‘Yomosugara’ is an archaic
word used in the Manyoshu collection of classical
Japanese poetry, meaning ‘ all night long’ . This
brand name reflects the abundance of time that
people in the past spent all night thinking about
the people and scenery in their daily lives. The
'yomosugara' creates exterior lighting environments
that feel somehow nostalgic, comfortable and
original with a sense of the Japanese landscape.
