MariaVi

MariaVi opened its first flagship store in April 2022, located in an old building in the historic centre of Milan, not far from Corso Magenta. Previously the premises was a historic tobacco shop whose characteristic signage was retained. The renovation and conservative restoration of some of the spaces was supervised by designer Emanuele Magenta - emanuelemagenta.com.

The space is about 150 square metres, spread over two levels. The upper floor is dedicated to the display and sale of the iconic pieces and seasonal collections, while the lower floor is used as an artistic workshop where Maria Vittoria designs and brings her creations to life.

As with all of the brand's references, the store reflects the founder's passion for nature through the dominance of the colour green, a shade selected by Maria Vittoria after careful research, the seasonal floral and animal patterns, and the wooden details that harmoniously blend with the colours of the products, while the terracotta floor, the reclaimed exposed beams and the vintage furniture create a warm and refined atmosphere. This space was created as a welcoming place that is also capable of hosting, supporting and discovering new stimulating realities. The boutique is a visible and tangible synthesis of the brand philosophy.