Info
Design Pride returns to invade the streets of the 5VIE district inviting the city and the Milan Design Week audience to celebrate creativity with the most pop and democratic event of the week.
For this fifth edition, together with the Italian design brand Seletti, the creator of the project, the street parade features Save The Duck, a 100% animal-free clothing brand, Tempo, the handkerchiefs of emotions, and the disruptive gin Engine. At the end of the parade, there will be the Gruvi Party by Sammontana: the Italian ice cream company brings the cheerful and convivial mood of summer to Piazza Affari for a big party.
Save The Duck participates with the DJ set #OPENTHECAGE, making its voice heard with a special live show and a provocative set-up: the artists involved - Samuel, Polly and Pamy, Nava, Splendore, Plastica, Poche Cvlt Dj and Bea Zanin - will in fact perform on stage inside a cage, to denounce the illegal practices and abuses that are still perpetrated against animals in various parts of the world. Always committed to safeguarding the planet and its inhabitants, Save The Duck has in fact collaborated for SS22 and FW22 with WildAid, supporting with dedicated collections the non-profit association that protects wildlife and fights poaching.
Wednesday 8 June 2022
from 19.00 to 24.00
the Design Pride route:
starting from Piazza Castello (corner Via Minghetti)
from 19.00
Gruvi Party by Sammontana:
Piazza Affari, from 20.00 to midnight
