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Art+Design
5vie event
physical event
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Piazza degli Affari - L.O.V.E.
Piazza degli Affari
Also this year the Italian design brand Seletti, in collaboration
with the Paride Vitale agency, will invade the 5VIE District with its
funny and original spirit, promoting the DESIGN PRIDE, the most
pop event of the Design Week. For the third year a real street parade
will cross the city inviting everyone to celebrate creativity and design
and to join the alternative parade of floats, music, dances,
performances. Together with Seletti, the DESIGN PRIDE will see the
participation, among the others, of: the brands Gufram, Toiletpaper and Heineken;
many designers, including Studio Job and Marcantonio; the students of
the IED – Istituto Europeo di Design of Milan. The date is Wednesday,
April 18: starting from Piazza Castello (corner Via Minghetti) at 6 pm,
the parade will cross the District until arriving at Piazza Affari where
the party will continue all night long.