Art+Design
5vie event
physical event
SUPER PRATONE @ MILAN DESIGN WEEK 2021
GUFRAM presents a gigantic PRATONE ® to celebrate 50 years of its most visionary seat
Milan Design Week
from September 5 to 10, 2021
10 a.m. to 8 p.m.
Piazza San Fedele
On Saturday, September 4 th press will be granted special access to the installation. Plese, confirm your attendance at press@paridevitale.com
On the occasion of Milan Design Week 2021, Gufram has chosen one of the most characteristic squares in the city to celebrate the 50th anniversary of PRATONE®, one of its best-known icons, in grand style.
From September 5 to 10, 2021, Piazza San Fedele - a few steps from the Duomo, the Galleria Vittorio Emanuele and the Teatro alla Scala - will be the background of SUPER PRATONE. A huge inflatable PRATONE®, in an intense green color, will rise in the middle of the mannerist architectures, giving visitors the opportunity to lose themselves among its giant stems, as in a real labyrinth.
SUPER PRATONE, designed by Gufram, is a sort of visionary blow-up of the classic PRATONE®, as it maintains its color, proportions and traditional "softness". The 8-meter square base supports 34 stems that are 5.30 meters high. These form a "labyrinth" where all visitors can walk through.
PRESS OFFICE
Paridevitale Communication & PR
Viale Vittorio Veneto 28, 20124 Milan
Italian Press
Chiara Valentini / cell. +39 348 92 14 456 / chiara@paridevitale.com
International press
Giovanni Sgrignuoli / cell. +39 328 96 86 390 / giovanni@paridevitale.com