NUOVA Group

NUOVA Group is a luxury design studio that places research and innovation at the center of its activity. Founded by Rodrigo Caula and Enrico Pietra, the studio is renowned for creating immersive spatial experiences in 360 degrees, guided by relentless material research and high-level craftsmanship. With a solid experience gained through years of collaboration with world-renowned brands, including Tesla, Yeezy, and Rimowa, NUOVA Group offers a wide range of expertise ranging from industrial and interior design to creative direction, material innovation to sustainability strategy, packaging to product development. In 2020, they also successfully launched Aeir, the world's first brand of bioengineered luxury perfumes. Milan Design Week 2024 offers the opportunity for the public debut of NUOVA Group, embodying its commitment to shaping the future through the perspective of time travel and meticulous research in luxury design and craftsmanship.