Art+Design
5vie event
physical event
From Valdobbiadene to the streets of design:
Ruggeri debuts at Fuorisalone in partnership with 5Vie
Design and planning, process efficiency, sustainability and great attention to raw materials. Good design has a lot in common with superior quality wine. For 75 years, Ruggeri has stood out for its visionary approach to finding new paths in the world of wine and beyond. For this reason, the historic winery of Valdobbiadene adds bubbles to the most effervescent event in Milan: the Fuorisalone.
From 7 to 13 April, Ruggeri has chosen to support 5Vie, the renowned design district that combines art and designer design in the heart of the city. The winery will be the protagonist of some key events of the design week to toast creativity with its Quartese, the Valdobbiadene Prosecco Superiore DOCG appreciated by the new generation of wine lovers for its distinctly Brut soul.
It is also accompanied by the exclusive Quartese Limitless version, the limited edition that combines design and storytelling. Same content but a different dressing, capable of offering a multisensory experience. Air, water, earth and fire become light, a graphic sign and a tactile experience thanks to a clever balance of materials, shapes and colors. The letter Q of Quartese becomes an emblem that inscribes the Ruggeri logo and focuses attention. At night, Quartese Limitless pulsates with fluorescent luminescence thanks to the wood light. The result is a powerful message and tribute to the Valdobbiadene area that gives life to one of the most renowned sparkling wines in the world.
The partnership with 5Vie is perfectly in line with Invisible Armonie, the theme of the design district for the 2025 design week. In good design as in the best wines, harmony is in fact that unique ability to compose and tune, to create a consonance of voices and shapes, to balance materials, volumes and proportions. A discreet balance, not always obvious, but decidedly solid, balanced and capable of firmly uniting all the elements.
The concept of harmony as a choral and collective project, as well as the pioneering vision aimed at thinking outside the box are the common thread of Ruggeri's 75th Anniversary. Since 1950, the winery has always looked beyond, integrating the traditions and heritage of an exceptional terroir with a mind-set projected towards the future. The partnership with 5Vie is therefore the beginning of a new journey from the vineyards of Valdobbiadene to the streets of design that explores new trajectories, mixes disciplines and celebrates Italian creativity and know-how.